Sosana Founder Reworks Consumer Protection for Web3 as Global Token Launches Accelerate

The Web2 vs. Web3 Trust Gap

A single, uncompromising mantra has long encapsulated the founding ethos of blockchain technology: “Don’t trust, verify.” The theory was simple—by replacing centralized middlemen with immutable code, the need for human trust would evaporate. Yet as millions of users have learned, eliminating trust infrastructure does not create a verification utopia.

“One of the biggest misconceptions in crypto is that ‘Don’t Trust, Verify’ eliminates the need for trust infrastructure,” says David Track, a fintech veteran and blockchain executive. “In reality, it increases the need for it.”

Track is the founder of Sosana and the Better Token Bureau (BTB), an ecosystem designed to bridge the gap between traditional consumer protection and the hyper-velocity world of Web3. Drawing on more than two decades of experience building online platforms—including founding MLMSocial.com, which scaled to 2 million members—Track is attempting to tackle crypto’s most glaring vulnerability: a discovery and accountability crisis.

In traditional commerce, consumers cross-check businesses using established institutions like the Better Business Bureau. However, as Track argues, this centralized model is ill-suited for the borderless and anonymous reality of digital assets.

“The traditional Better Business Bureau model worked because businesses were geographically anchored, slower-moving, and easier to identify,” Track explains. “ Crypto completely changed that environment. Today, anyone in the world can launch a token in minutes, often anonymously, and immediately market it to a global audience.”

Currently, evaluating a Web3 project can be exhausting digital detective work. Users must piece together credibility from fragmented, easily manipulated social media signals, influencer endorsements and, in rare instances, blockchain data trackers. The result is an industry operating on scattered reputation rather than structured and verifiable data.

Reengineering Consumer Protection for Decentralized Networks

However, Track’s vision is to evolve the underlying principle of consumer protection into a decentralized protocol fit for an open financial ecosystem by organizing fragmented trust signals into a transparent, publicly verifiable system based on four core pillars.

The Sosana founder emphasizes that decentralization should not mean chaos or anonymous, unstructured participation. True trust infrastructure requires a deliberate balance between community input, transparent verification, and structured enforcement.

Historically, tech communities have leaned on crowdsourcing to scale information. However, Web3 presents a unique threat: because anonymous wallets are free to create, standard crowd data is hyper-vulnerable to Sybil attacks, bot farms, and paid shills.

“A major weakness in traditional crowdsourced reputation systems is that identity, accountability, and consequences are often disconnected,” Track notes. “Anonymous wallets, bot farms, paid shilling, and coordinated attacks can scale globally almost instantly.”

To counter this, BTB has developed a system that makes manipulation expensive, visible, and difficult to maintain over time. Crucially, the bureau separates standard reviews from formal disputes. Because five-star ratings can easily be faked, BTB prioritizes dispute resolution, responsiveness, and historical conduct over skin-deep popularity metrics.

Meanwhile, a lingering flaw in Web2 crowdsourcing is that platforms typically reward raw activity over rigorous accuracy. This means loud and frequent contributors capture visibility, while people who spend hours conducting deep and unpaid research receive zero long-term value.

The BTB changes this paradigm by turning reputation into a form of digital capital.

“If someone consistently contributes useful, accurate, and well-reasoned information, that history should matter,” Track says. “Their participation should gradually carry more contextual weight than someone who appears anonymously for five minutes, posts emotionally charged comments, and disappears.”

By tracking structural behavior over time, the platform ensures that credibility accumulates as a persistent, valuable asset for users building trusted identities in Web3.

Lowering the Technical Onboarding Barrier

Still, while global crypto adoption continues to surge, the percentage of users who can safely navigate decentralized applications, smart contracts, and wallet security remains remarkably small. To bridge this knowledge gap, the broader ecosystem includes Sosana School—a structured onboarding network featuring educational resources, guided community support and instructor-led training. The goal is to lower the barrier to entry, giving retail users the analytical framework needed to separate emotional hype cycles from legitimate project fundamentals.

Ultimately, the Sosana founder believes sustainable trust systems are not built through popularity contests. They are forged by creating environments where credibility, accountability, education, and structured transparency become vastly more valuable than temporary attention.

Furthermore, Track views BTB not as a standalone review website, but as critical Web3 infrastructure. The grand design is to create “portable trust visibility”—reputation data that isn’t locked inside one platform, but can be integrated across multiple blockchain ecosystems, decentralized applications and discovery environments.

Therefore, for Web3 to achieve mainstream adoption, the industry must outgrow its reliance on hype and scattered reputation. By replacing closed-door moderation with auditable, structured transparency, the industry can evaluate credibility efficiently without sacrificing the blockchain’s decentralized nature.